Event Starts in:

April 12-13 | Rochester NY

An EXCLUSIVE Mastermind Event for Jewelry Retail Leadership

Hosted by RDI Diamonds

An invitation-only gathering for independent jewelers committed to running stronger, more profitable businesses.

Watch the video to see if this is right for you.

Discover the System and the Process to achieve at a higher level, to become wealthier, to enjoy deeper relationships, and to become the LEADER the world, your family, and your business need you to be through these hard times.

Attendance Is By Invitation Only

To protect the quality of discussion and interaction, attendance is limited. If you received this invitation, it’s because you are viewed as a professional in the industry who can both contribute to — and benefit from the conversations at this event.

- As Seen In -

If approved, RDI Diamonds will cover stay, food, and entertainment. Spots are limited. Apply now. Hosted by RDI Diamonds. Featuring Raul Villacis, Larry Johnson, Michael Indelicato, Sam Indelicato, and Shane O’Neill

Build a smarter path to growth and scale.

This is not a trade show.

And it’s not a generic networking event.

This is a closed-door, peer-to-peer mastermind built specifically for independent retailers who want to protect margins, improve cash flow, and win in a more competitive market.

You’ll be in the room with other professionals facing the same realities — and with industry leaders who know how to navigate them.

Why This Event Exists

Independent jewelers are under more pressure than ever:

Less predictable foot traffic and shifting buying behavior
Inventory tying up critical working capital
Margin pressure from online price transparency
Rising gold prices impacting bridal and engagement sales
Difficulty hiring, training, and retaining quality staff
Marketing that feels expensive, fragmented, and hard to measure

This event is designed to help you solve these challenges and step out of day-to-day survival mode and into strategic decision-making, with practical insights you can apply immediately.

Who is this for?

#1: Isolation
#2: Waiting
#3 Pride

The EDGE Leadership Summit is designed for men seeking to enhance their leadership skills and drive business growth. Here are the key groups that can benefit most from attending:

1. Entrepreneurs and Business Owners

Focus: Growing and scaling their businesses, learning innovative strategies, and leadership development.
Benefit: Gain actionable insights and tools to implement in their businesses.

2. Business Leaders and Executives

Focus: Enhancing strategic thinking, leadership skills, and organizational growth.
Benefit: Learn from experienced leaders and network with peers to share insights and strategies.

3. Young Professionals/ Entrepreneurs

Focus: Learning from seasoned entrepreneurs who will share their mistakes and successes.
Benefit: Gain valuable mentorship and knowledge to accelerate their entrepreneurial journey.

Hyatt Regency Greenwich, CT

May 1-2nd 2025

What Makes This Different

#1

Peer-to-Peer Mastermind Format

Round-table discussions and live Q&A with owners and experts who are actively running businesses — not just speakers on a stage.

#2

Focus on the Problems That Actually Matter

Inventory, merchandising, leadership, marketing, margins, and customer trust — not theory or trends.

#3

Curated, Invitation-Only Audience

A serious room for serious business owners who want real conversations and real solutions.

#4

Built Around Execution, Not Motivation

You’ll leave with strategies you can implement, not just ideas that sound good.

Who This Event Is For

Designed for:

Independent jewelry store owners/ buyers and key decision makers

Not designed for:

Casual attendees
Anyone not serious about improving performance

Featured Speakers & Industry Experts

Raul Villacis

Business Coach for High-Level Entrepreneurs

Raul works with high-performing business owners across multiple industries to sharpen leadership, decision-making, and execution. His focus is helping owners scale without becoming the bottleneck.

Topics include:

How owners unintentionally limit growth and how to fix it
Decision frameworks for scaling with confidence
Leading teams with clarity and accountability
Thinking like a CEO, not just a store operator

Larry Johnson

Merchandising Expert

Larry helps retailers position products to increase turns, improve margins, and influence buying behavior. His strategies focus on making showcases work harder and inventory move faster.

Topics include:

Positioning product to drive higher-value purchases
Improving sell-through without increasing inventory
Merchandising strategies that support bridal sales
Turning browsing into buying

Sam Indelicato

Chief Sales Officer — RDI Diamonds

Sam brings a modern, brand-driven approach to diamond sales, with a strong focus on education and ethical selling. He has worked directly with hundreds of retail associations to improve confidence, storytelling, and trust with today’s buyers.

Topics include:

Selling natural diamonds with confidence and clarity
Language that communicates value beyond price
Overcoming online price objections in-store
Building trust with today's consumers

Shane O’Neill

Chief Marketing Officer — Fruchtman Marketing

With over 30 years in creative and digital strategy, Shane helps luxury brands build cohesive marketing systems instead of disconnected tactics. He specializes in integrating websites, social media, paid ads, and email into one growth engine.

Topics include:

Simplifying your digital marketing ecosystem
Connecting online marketing to in-store results
Avoiding wasted ad spend and fragmented strategies
Building brand presence that supports long-term growth

Hosted by michael indelicato

CEO and Founder of RDI Diamonds

With decades of experience in sourcing and supplier relationships, Michael has built RDI Diamonds on long-term partnerships, transparency, and reliability. Under his leadership, RDI has become a trusted partner of independent jewelers across the U.S.

Michael will share:

Market dynamics affecting diamond supply and pricing
Smarter inventory strategies in today’s environment
Protecting cash flow while staying competitive
What top-performing retailers are doing differently

The Biggest Challenges This Event Is Built to Solve

1. Declining Foot Traffic & Unpredictable Demand

More online comparison shopping
Delayed purchasing decisions
Reduced mall and shopping district traffic

2. Inventory Capital Lock-Up & Cash Flow Pressure

High-value inventory tying up working capital
Slow bridal and diamond turns
Limited access to flexible vendor programs

3. Talent Acquisition, Training & Retention

Difficulty hiring skilled sales professionals
Long training curves
Rising wage expectations

4. Margin Compression from Price Transparency

Customers checking prices before entering the store
Competing on specs instead of value
Difficulty communicating emotional value

5. Marketing Complexity & Digital Fatigue

Pressure to be everywhere online
Poor tracking between ads and store traffic
Inconsistent agency or DIY results

Begin Application

Strategic Reality

These challenges are connected.

Retailers who align inventory strategy, sales training, merchandising, and marketing execution consistently outperform those who treat each area separately.

This event is designed to help you see the full picture — and make smarter decisions across your entire operation.

What You’ll Walk Away With

Clearer inventory and merchandising strategies
Stronger leadership and decision-making frameworks
Practical selling language for today’s customers
Smarter digital and in-store marketing approach
New relationships with owners who understand your business

And most importantly: Make smarter buying decisions with real data, not guesswork — and build your diamond and core jewelry inventory in one strategic purchasing session.

Attendance Is By Invitation Only

To protect the quality of discussion and interaction, attendance is limited.

If you received this invitation, it’s because you are viewed as a professional in the industry who can both contribute to — and benefit from the conversations at this event.